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demo dds
Department of Demonstrations

NSW Digital Design System Guide

NSW DDS v3 on Inka can support different NSW Government branding framework categories out of the box

Agencies, statutory bodies and other government entities are required to follow the NSW Government Brand Framework.

There are five categories of branding across NSW Government

  • Masterbrand – the default category for all NSW Government brands and communications
  • Co-brand – for brands with a strong connection to the NSW Government but still requiring a custom logo
  • Endorsed – where brands maintain their prominence but still require a connection to the NSW Government
  • Independent – for brands where there’s a perceived or actual independence from government
  • Stand-alone – includes brands that operate autonomously and require a high level of distinction from the NSW Government.

NSW DDS v3 on Inka has been designed to comply with the NSW Digital Design System, NSW Digital Design Standards, WCAG and the Beyond Digital Strategy. The brand tier is a property of the component library rather than a separate build: the same components and the same standards whether a site is Masterbrand, Co-brand or Independent. Find out how it can help your agency.

If you are unsure if OneCX applies to your agency see our OneCX Guide

Customise Colours, Logo and AOC

Department or Agency websites that require more features than oneCX

Forms, Registries, Submission workflows, Advanced Publications Search, Extranets

Need brand compliance quickly? Let our tool upgrade your site

If you would like more information how the NSW DDS v3 could fit your needs then Contact PretaGov